Англо-русский экономический словарь.
inter-brand competition — Competition between suppliers or dealers selling different brands of the same or equivalent goods; for example, when manufacturer A (producing brand A washing powder) faces competition from manufacturer B (producing brand B washing powder),… … Law dictionary
intra-brand competition — Competition between suppliers or dealers when selling the same brand of goods; for example, retailers X, Y and Z will be competing against each other for sales of brand A washing powder. Related links vertical agreement Practical Law Dictionary.… … Law dictionary
Competition (economics) — Competition in economics is a term that encompasses the notion of individuals and firms striving for a greater share of a market to sell or buy goods and services. Merriam Webster defines competition in business as the effort of two or more… … Wikipedia
Competition — For other uses, see Competition (disambiguation). A selection of images showing some of the sporting events that are classed as athletics competitions Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or… … Wikipedia
Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by … Wikipedia
Competition Success Review — Competition Success Review, often abbreviated to CSR, is a prominent general knowledge magazine in India, which as per all National Readership Surveys is India s largest magazine in this category and a leader for the last four decades . It is… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand Management — A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations… … Investment dictionary
Brand identity — Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand. See also Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Monopolistic competition — Short run equilibrium of the firm under monopolistic competition. The firm maximizes its profits and produces a quantity where the firm s marginal revenue (MR) is equal to its marginal cost (MC). The firm is able to collect a price based on the… … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
